So today is the first day of my self-study topics. I have always been very interested in the course provided by a reliable source. Therefore, I chose for Coursera who offers courses certified by the University of Pennsylvania that is a part of the Ivy League.
The name of the course is ‘introduction to marketing’ with a lot of reading. Today I did the reading part of chapter number one, which is called marketing strategy and brand positioning. Most of the information in the first chapter I already gained last year doing marking classes. However, I have to confess it harder and much more specified and then during classes at HU.
