Week 14 the 15th of June

Today’s Monday I started with the fourth chapter of ‘introduction to marketing’ course. The chapter is called branding and is subdivided into parts of effective branding and communication strategy. The chapter dives deep into brand messaging and communication explains its perception. elaborate a lot on brand element referring to choosing a brand name, with criteria and how to make it appealing and mindful. Finally giving you all the positive impact of an effective brand name.